Our Privacy and Cookies Policy

1. Who We Are

We are Salvya, a Moroccan-Italian streetwear industry specializing in textiles, design, and style. We process your personal data as joint controllers, meaning we are jointly responsible for how we handle and protect your data. [See more.]

2. What We Use Your Data For

We collect and process your data (whether online or in person) for various purposes, including:

  • Managing your registration as a user
  • Processing your purchases of products or services

Responding to your queries

Sending you customized communications, if you wish [See more.]

2. What We Use Your Data For

We collect and process your data (whether online or in person) for various purposes, including:

Managing your registration as a user

Processing your purchases of products or services

Responding to your queries

Sending you customized communications, if you wish [See more.]

Before You Start…

This Privacy and Cookies Policy contains all relevant information about how we handle our users' and clients' personal data, regardless of the channel or method (online or in person) through which you interact with Salvya.

We are committed to transparency in how we process your data, ensuring that you understand how it is used and the rights you have concerning it:
  • You can access this Privacy and Cookies Policy at any time to review how we use your personal data.
  • Additionally, as you engage with us, we will provide more context about how your data is processed.

Key terms used in this policy:

Platform: Any digital or physical channel through which you interact with us, including:
  • Our website: www.salvya.com
  • The Salvya App (both mobile applications and any other digital platforms used in our stores)
  • In-person interactions at any Salvya store.

1. Who is the Controller of Your Data?

Your data controllers are:

 

Salvya Morocco (Responsible for operations in Morocco and international sales)

Postal address: Av Mohamed IV, California, Casablanca, 80050

Email (Data Protection Officer): dataprotection@salvya.com

 

Salvya Italy (Responsible for operations in the European Union)

Postal address: Via Partigiani 25F, 24068 Seriate, Lombardy, Italy

Email (Data Protection Officer): dataprotection.it@salvya.com

Together, Salvya Morocco and Salvya Italy ("We," "Us," or "the Joint Controllers") are Joint Controllers of your personal data. This means that we have agreed on a framework to jointly manage, protect, and process your personal data securely and in compliance with applicable regulations.

2. Why We Process Your Personal Data

Depending on the purpose for which we process your data, we may need to handle different types of personal information, including:

Identity Data: Your name, surname, language, and country from which you interact with us, as well as contact details.

Economic and Transactional Data: Payment details, card information, purchase history, orders, and returns.

Connection, Geolocation, and Browsing Data: Information related to your interactions with our platform, especially when using a mobile device.

Commercial Information: Subscription to our newsletter or participation in promotions.

Preferences and Interests: Information about your tastes and preferences, collected through interactions with our platform.

When we request your personal data to provide access to a specific feature or service, certain fields will be marked as mandatory. This is essential for us to offer the requested service or functionality. If you choose not to provide this data, you may not be able to complete your user registration or access certain services.

In some cases, a third party may provide us with your information through a feature or service on our platform. For example, if someone purchases a gift card for you or ships an order to your address. In such cases, we only process your data as necessary to complete the requested feature or service.

Depending on how you interact with Salvya—whether through our services, products, or functionalities—we will process your personal data for the specific purposes outlined in this Privacy and Cookies Policy.

3. Purpose of Processing Your Personal Data

1. To Manage Your Registration as a User of the Salvya Platform

If you decide to register as a user on our platform, we need to process your data to identify you as a Salvya user and grant you access to the various features, products, and services available to registered users. You can cancel your account at any time by contacting our Customer Service team.

2. For the Development, Performance, and Execution of Your Purchases or Services Contract with Salvya

This includes processing your data for the following:

Order Updates & Customer Communication:

To contact you with updates or notifications regarding your purchases, services, or other functionalities.

To send quality surveys to assess customer satisfaction.

Payment Management:

To process your payment, regardless of the payment method used.

If you choose to save your payment details for future purchases, we process your data to activate and store this functionality. You can modify or remove your saved payment details anytime in your account settings.

Fraud Prevention & Security Measures:

To activate security mechanisms that prevent and detect unauthorized use of our platform, including fraud detection.

If suspicious activity is detected, we may block the transaction or delete your user account.

Order Management & Customer Requests:

To manage returns, exchanges, product availability requests, and reservations based on availability.

To generate and provide invoices and receipts for your purchases on Salvya.

Access to Additional Features & Services:

To enable the use of Salvya gift cards, vouchers, and other customer benefits.

Your data will be processed in line with these purposes to ensure a seamless and secure shopping experience at Salvya.

3. To Handle Requests or Inquiries Through Salvya’s Customer Support Channels

We only process the personal data that is strictly necessary to manage or resolve your request or inquiry.

Phone Support: If you contact us via telephone, the call may be recorded for quality assurance and to better address your request.

WhatsApp Communication: If you choose to communicate with Salvya via WhatsApp, we will share your phone number with WhatsApp Inc. to verify that you are a user of the service. We recommend reviewing your privacy settings and WhatsApp’s privacy policy to understand how they process personal data.

We are committed to ensuring your inquiries are handled efficiently while safeguarding your personal information.

4. Marketing & Personalization at Salvya

At Salvya, we use your personal data to enhance your shopping experience and provide you with tailored recommendations. This includes:

Personalized Recommendations: Based on your interactions with Salvya—such as your browsing and purchase history—we offer product suggestions that match your style and preferences.

Newsletter & Direct Communication: If you subscribe to our newsletter, we will send you personalized updates about our latest collections, offers, and exclusive Salvya content via email, SMS, or push notifications (if enabled). You can unsubscribe at any time through the “Newsletter” section on our platform or via the link in each email.

Targeted Online Advertising: You may see Salvya ads while browsing websites, apps, or social media. These ads may be general or based on your previous interactions with Salvya. We may also share non-identifying data with advertising platforms to show you relevant Salvya promotions.

Social Media Advertising: If you use social media, Salvya may collaborate with platforms like Instagram and Facebook to show you ads tailored to your preferences. We encourage you to check their privacy policies for more details.

Ad Performance & Audience Analysis: Salvya collaborates with third-party analytics providers to measure and refine our ad campaigns. These partners use technologies such as cookies, pixels, and SDKs to improve ad effectiveness. You can manage your ad preferences via your device settings.

Data Enrichment for a Better Experience: We may consolidate data from different sources (e.g., guest checkout and registered account purchases) to enhance your shopping experience and personalize our communication with you.

Promotions & Giveaways: If you participate in Salvya promotional campaigns, we will process your data as needed for that event. This may include featuring your name or content (e.g., user-submitted photos) on our social media or website, but only with your explicit consent.

At Salvya, we value your privacy and ensure that your data is used responsibly to enhance your experience while giving you full control over your preferences.

5. Usability & Quality Analysis at Salvya

At Salvya, we continuously improve our platform and services by analyzing how users interact with our website, app, and marketing efforts.

User Experience Optimization: We analyze browsing data to understand how visitors navigate our platform, which helps us enhance functionality, improve product discovery, and ensure a seamless shopping experience.

Performance & Interaction Tracking: By monitoring how users engage with Salvya across different channels (such as our website and social media), we refine our campaigns and services to better meet your expectations.

Customer Satisfaction Surveys: Occasionally, we conduct surveys or feedback requests to assess your experience with Salvya. Your insights help us identify areas for improvement and ensure we deliver high-quality service.

We use this data responsibly to enhance Salvya’s platform, ensuring that it remains intuitive, enjoyable, and tailored to our customers’ needs.

Legal Basis for Processing Your Data at Salvya

At Salvya, the legal basis for processing your personal data depends on the purpose of the processing. The table below outlines our legal standing:

1. User Registration Management

Processing your data is necessary to create and manage your account on Salvya. Without this, we cannot provide you with a registered user experience.

2. Purchase & Service Fulfillment

Your data is necessary to complete your purchase and provide the services you request. Some data processing (e.g., saving payment information) is based on your explicit consent.

3. Fraud Prevention

We have a legitimate interest in preventing fraudulent transactions to protect you, our business, and the entire Salvya community.

4. Customer Support

We process your data under legitimate interest to respond to your inquiries and improve our service. If your request relates to an order or service, processing is necessary for contract fulfillment. If your inquiry concerns legal rights, we process data to comply with our legal obligations.

5. Marketing & Personalization

We process your data for marketing only when you provide explicit consent (e.g., subscribing to newsletters, enabling push notifications, or allowing personalized ads). We also have a legitimate interest in analyzing your preferences to improve your experience.

 

We ensure that our data processing practices comply with applicable privacy laws, balancing our interests with your rights as a user.

Data Retention Period at Salvya

The retention period for your data depends on the specific purpose for which we process it, as detailed below:

1. User Registration

We will process your data for as long as you remain a registered user, or until you decide to unsubscribe or deactivate your account.

2. Purchase & Service Fulfillment

We will process your data for as long as necessary to complete the purchase, manage returns, or address complaints related to the product or service. Payment data stored for future purchases will only be kept until you decide to remove it.

3. Customer Support

We will process your data for the duration required to address your request or application.

4. Marketing

We will process your data for as long as you remain subscribed to newsletters or personalized ads. You can unsubscribe at any time. For promotional actions, we retain your data for 6 months after the campaign ends.

5. Usability and Quality Analysis

We will process your browsing data for the duration of any specific survey or quality action. Once completed, we may anonymize your data for analysis purposes.

Once the data retention period for a particular purpose has passed, we will store the data securely for any period required by law, after which it will be deleted or anonymized.

5. Do We Share Your Data with Third Parties?

To achieve the purposes mentioned in this Privacy and Cookies Policy, we may share your personal data with the following third-party entities:

Financial institutions (for payment processing)

Anti-fraud detection and prevention entities

Technological and analytical service providers

Logistic, transport, and delivery partners (to ensure proper delivery and fulfillment of your orders)

Customer support service providers (to assist in handling your inquiries)

Advertising and marketing partners (e.g., social media platforms, advertising agencies)

Some of these third-party service providers may be located outside the European Economic Area (EEA), such as in the United States, where data protection standards may not be as stringent as those in the EEA. In such cases, we take measures to safeguard your data, including:

Privacy Shield Certification: Some providers are certified under the Privacy Shield framework, which ensures adequate protection for personal data.

You can consult the Privacy Shield certification here: Privacy Shield

Standard Contractual Clauses: For other providers, we have implemented Standard Contractual Clauses approved by the European Commission to protect your data.

You can find more information about these clauses here: EU Model Contracts

By working with these third-party partners, we aim to maintain the security and confidentiality of your personal data while providing the services you expect.

6. What Your Rights Are When Making Your Data Available to Us

We are committed to keeping your personal data confidential and ensuring that you can exercise your rights. To make it easier for you, we have designated a single email address for all data-related inquiries: dataprotection@salvya.com. Simply inform us of the reason for your request and the right that you wish to exercise. If necessary, we may ask you to provide a copy of a document to verify your identity.

Regardless of the purpose or legal basis for processing your data, you have the following rights:

 

Access: You can request access to your personal data that we hold. If you are a registered user on our platform, you may also view and manage this information directly through your online account.

Rectification: You have the right to request that we rectify any personal data we hold that is incorrect or incomplete. If you are a registered user, you can also update your information through the relevant section of your online account. Please ensure that the data you provide is accurate and inform us of any changes to avoid potential issues.

Erasure: You may request that we erase your personal data if they are no longer necessary for the purposes for which they were collected or if we are no longer legally permitted to process them.

Restriction of Processing: You can request that we temporarily suspend the processing of your data or retain them for a longer period than necessary in certain cases.

Withdrawal of Consent: If you have given us your consent to process your data for specific purposes, you have the right to withdraw that consent at any time. For example, you can adjust your preferences to stop receiving personalized ads by updating your device or browser settings.

Data Portability: If we process your data based on your consent or for the purposes of a contract, you have the right to request the portability of your personal data. This means that you can receive your data in a structured, commonly used, and machine-readable format, allowing you to transfer it to another entity directly.

Objection: If we process your data based on our legitimate interest, you have the right to object to the processing of your data.

If you believe that we have violated your rights or have concerns about how your data is being processed, you also have the right to file a complaint with the relevant data protection authority. If you are in the European Union, you may contact the European Data Protection Board (https://edpb.europa.eu/).

7. What Happens When You Provide Us with Data of Third Parties or If a Third Party Has Provided Us with Your Data?

We may offer functionalities or services that require us to process the personal data of a third party that you, as a user or customer, provide to us. For example, when activating and sending a Gift Voucher, managing a Gift Receipt application, or when you authorize a third party to collect an order from our stores or partner establishments.

If you provide us with the personal data of third parties, you confirm that you have informed them of the purposes and manner in which we need to process their personal data.

If a third party has provided us with your data, or if you have shared your data as a result of a service requested by another user, we will use this data solely to manage the feature or service in question, within the limits of the purposes outlined in this Privacy Policy. A link to this policy is always included in our communications.

8. Changes to the Privacy and Cookies Policy

We may update the information contained in this Privacy and Cookies Policy as we deem appropriate. If we make significant changes, we will notify you through various methods on the Platform (e.g., a banner, pop-up, or push notification). In some cases, we may send you an email if the changes are particularly relevant to your privacy, giving you the opportunity to review, assess, and, if necessary, object to or unsubscribe from certain services or features.

We encourage you to review this Privacy and Cookies Policy regularly, as minor updates or improvements may occur. You will always find the most current version of this policy as a permanent point of information on our website and app.

9. Information on Cookies

We use cookies and similar technologies to enhance your browsing experience on our Platform, understand how you interact with us, and in some cases, to show you advertisements based on your browsing behavior. To learn more about the cookies and similar technologies we use, their purposes, and other relevant information, please refer to our Information about Cookies.

9. Information on Cookies

We use cookies and similar technologies to enhance your browsing experience on our Platform, understand how you interact with us, and in some cases, to show you advertisements based on your browsing behavior. To learn more about the cookies and similar technologies we use, their purposes, and other relevant information, please refer to our Information about Cookies.

Information about Cookies

What is a Cookie?

A Cookie is a small text file that a website stores on your device, whether it’s a computer, smartphone, or tablet, containing information about your navigation on that website. Cookies are essential for improving browsing experiences and making websites more user-friendly. Rest assured, Cookies do not harm your device.

While the term "Cookies" is generally used, we also use the "Local Storage" feature of your browser to serve the same purpose as Cookies. All the information shared in this section applies to Local Storage as well.

What Are Cookies Used for on This Website?

Cookies play a critical role in the functionality of our website. The main purpose of using Cookies is to enhance your browsing experience. For instance, Cookies allow us to:
  • Remember your preferences (such as language, country, or product selection) both while browsing and during future visits.
  • Help us improve the website by analyzing patterns and usage statistics, like how often certain pages are visited and which sections are the most relevant to users.
  • Make searching easier and more efficient.
  • If we have your informed consent, we may use Cookies, tags, or similar devices to gather information that lets us show you tailored advertisements, either from Salvya's website or through third-party platforms. These ads are based on the analysis of your browsing habits.

What Are Cookies NOT Used for on This Website? 

Please note that we do not use Cookies to store sensitive personal information such as:

  • Your physical address
  • Your password
  • Your credit card details or debit card information

We are committed to protecting your privacy and ensuring that the information gathered is strictly for enhancing your browsing experience.

Who Uses the Information Stored in Cookies?

The information stored in Cookies is primarily used by Salvya to enhance your experience on our website. However, there are certain "third-party cookies" that are utilized by external providers to deliver services that help us improve the site and your experience. These services include:

Website analytics: To help us understand how users interact with our website and identify areas for improvement.

Advertising and marketing: To display relevant ads based on your interests and browsing behavior.

Payment processing: To ensure that payments made through the site are secure.

In these cases, external entities have access to the information stored in the Cookies. However, they only use the data for the specific purposes mentioned above and are not allowed to use it for any other purposes.

How Can I Avoid Using Cookies on This Website?

If you do not wish to allow Cookies on this website, you have the option to disable them. Keep in mind that this might impact your experience on the website, as certain functionalities may not work properly without Cookies.

To disable Cookies:

Disable Cookies in your Browser: You can disable Cookies in your browser settings. Each browser is different, but most allow you to adjust privacy and security settings related to Cookies.

Delete Existing Cookies: If you wish to delete Cookies that have already been saved by Salvya, you can clear your browser’s cookies manually.

This option is available to you at any time, and you can change these settings at any point in the future. However, please note that by disabling Cookies, you may not be able to fully enjoy all of Salvya's website features.

How Do I Disable and Prevent the Use of Cookies?

You can control and manage the use of Cookies by adjusting the settings on your browser. The steps may vary depending on the browser you use, but typically you will find the option to manage Cookies in the "Preferences" or "Tools" menu.

Here are the general steps for disabling Cookies in popular browsers:

 

Google Chrome:

Go to the Chrome menu (three dots in the top-right corner).

Click on “Settings”.

Under the "Privacy and Security" section, select “Cookies and other site data”.

Here, you can block Cookies or delete them as per your preference.

 

Mozilla Firefox:

Go to the Firefox menu (three lines in the top-right corner).

Select "Options".

Click on “Privacy & Security”.

Under the “Cookies and Site Data” section, you can manage or delete Cookies.

 

Safari:

Open Safari and go to "Preferences" (the gear icon).

Select the "Privacy" tab.

You can adjust your Cookie settings from here, including blocking or deleting Cookies.

For more specific guidance on managing Cookies in your browser, please refer to the browser's "Help" section.

Which Particular Cookies Does This Website Use and For What Purpose?

The table below lists the Cookies, tags, and other similar devices used on Salvya's website. It also provides detailed information about each type of Cookie, its duration, and whether it is managed by Salvya or third-party providers:

Session Cookie

Purpose

Used to maintain your session on the site.

Duration

Until you close your browser

Type

Essential

Managed By

Salvya

Language Preference

Purpose

Remembers your selected language for future visits.

Duration

Persistent (Up to 1 year)

Type

Functional

Managed By

Salvya

Analytics Cookie

Purpose

Collects data on how visitors interact with our website, used for website improvements.

Duration

1 day to 2 years

Type

Analytical

Managed By

Google (Third Party)

Advertising Cookie

Purpose

Used to display personalized ads based on your browsing behavior.

Duration

Up to 6 months

Type

Marketing & Advertising

Managed By

Facebook/Google Ads (Third Party)

Payment Gateway

Purpose

Ensures secure transactions during checkout.

Duration

Until the transaction is complete

Type

Functional

Managed By

Stripe (Third Party)

For more information on any particular Cookie used, or if you have questions regarding the Cookies we use, feel free to contact us at dataprotection@salvya.com

9. Changes to the Privacy and Cookies Policy

Salvya may update this Privacy and Cookies Policy from time to time in response to legal, regulatory, or operational requirements. We will notify you of any significant changes through various channels, such as a banner on our website, a pop-up notification, or even by sending you an email if the changes are relevant to your privacy rights.

You are encouraged to periodically review this Privacy and Cookies Policy to stay informed about how we protect your information and how we use Cookies. If we make any changes that significantly impact your privacy, we will ensure that you have an opportunity to review the updated policy and, where necessary, provide your consent.

10. Contact Us

If you have any questions or concerns about this Privacy and Cookies Policy or the data we hold about you, please don't hesitate to contact us:

Email: dataprotection@salvya.com

By using Salvya's website, you consent to our Privacy and Cookies Policy and agree to our use of Cookies as described. Thank you for trusting Salvya with your information.